"As a makeup artist committed to developing cosmetics that make a difference in women's lives, I firmly believe that healthy skin is the foundation of true beauty."

The logic is simple: healthy skin just naturally looks better. This basic premise motivated me to develop cosmetics that not only look good, but also help protect and improve the skin's well-being with every application. The result of my quest for beneficial cosmetics is a proprietary antioxidant complex, aptly christened Frutta di Vita (Fruit of Life), created to enliven, enrich and enhance the skin, naturally.

With my years of expertise as a makeup artist, I concentrate on making the kind of cosmetics I can appreciate: long-lasting, natural looking and easy to apply. I developed the textures and colors of my products for flawless results, so everybody can find their perfect skin match. I aim to create innovative, high-quality cosmetics that a woman can rely on to feel her most beautiful, inside and out. This is all in keeping with my belief that we should bring forth the inner beauty and personality of a woman through her makeup, as opposed to dictating "a look" that she is supposed to conform to. To me, the most stylish women are true to themselves.

Because I'm driven by naturally inspired beauty, every product is free of parabens, talc, mineral oil/petrolatum, fragrances and gluten. I'm also proud that every effort is made to be environmentally responsible throughout the production of our products and packaging. Wherever possible, Alison Raffaele packaging is biodegradable, recyclable, and/or recycled, and our wood-handled brushes are Forest Stewardship Council certified.