It all began with Alison Raffaele's desire as a professional makeup artist to help women discover and reveal for themselves the inherent, natural beauty which they possessed, but all too often could not see.
Launched in 2008, Alison Raffaele Cosmetics is the first makeup artist-developed brand to blend high performance, easy-to-use cosmetics with eco-friendly, treatment-oriented formulations. All of Alison's products are designed to create a healthy, flawless complexion, which serves as the canvas for any makeup look. Her mantra "LIVE BEAUTIFUL!" expresses Alison's professional understanding that a woman's true beauty must come from within, and that it is best expressed through the pursuit of her dreams.