What is Frutta di Vita™?
 
Frutta  di  Vita™  is  our  exclusive  anti  aging,  antioxidant  complex  comprised  of  Goji  Berry, Resveratrol and Pomegranate.  A synergistic combination of high potency, high performance anti-aging  naturals  Frutta  di  Vita™  is  the  first  concentrated  Active  of  its  kind  to  be incorporated into high performance cosmetics. This groundbreaking complex not only works to repair the visible signs of aging but also protects the skin from future damage. 
 
Bio-transformed to insure maximum efficacy and ease of metabolism within the skin, Frutta di Vita™ delivers unprecedented levels of anti aging benefits never before seen in cosmetics. In other  words,  all  three  powerhouse  antioxidants  have  been  formulated  so  they  can  be immediately used within the living cells of the skin. The complex works to deliver the highest amount  of  anti-aging  benefit  in  a  12  hour  time  released  formula.  That  means  from  the moment you apply your make up in the morning until you take it off at night the product is working to keep your skin healthy and youthful. 
 
A Bit about Aging

Most of the visible signs of aging result from the oxidation  of healthy  skin  cells. Otherwise known as free radical damage this oxidation process is the result of a reaction between free radicals  and  chemicals  we  all  have  in  our  body.  During  this  process  free  radicals  attack healthy  molecules  within  the  skin  in  an  effort  to  gain  stability,  creating  a  destructive  chain reaction within our cells. Think  of this  as a  rusting or  decaying process where healthy skin cells are no longer able to function normally. Free radical damage results from unprotected exposure to daily elements such as pollution, UV rays and cigarette smoke. The end result is the  breakdown  of  collagen,  the  appearance  of  fine  lines  and  wrinkles,  inflammation  and redness, uneven pigmentation and a loss of elasticity. Simply put, skin loses it bright youthful glow.  
 
How it Works
 
Antioxidants  end  the  destructive  chain  reaction  caused  by  free  radicals  by  scavenging  or neutralizing  them  through  stabilization  and  further  preventing  damage  to  healthy  cells  and tissues.    Research  shows  that  the  topical  use  of  antioxidants  repairs  damage  and  prevents further premature aging. In addition, antioxidants address inflammation, pigmentation issues and overall dullness to restore youthful luminosity. Our exclusive Frutta di Vita™ complex has been formulated with the most powerful and cutting edge antioxidants available today.

Goji  Berry     

An  anti  inflammatory  that  works  to  repair  the  skin  from  within  while
additionally functioning as a collagen builder. Goji Berry is also one of the richest sources of beta carotene which is a natural vitamin A or retinyl. Vitamin A increases cell turnover and promotes  a  more  even  skin  tone.  Goji  Berry  also  contains  high  concentrations  of  stable vitamin c which is one of the strongest free radical scavengers available.   Also contains fatty acids  essential  to  proper  cell  function  and  known  to  be  high  in  amino  acids  and  trace minerals. Goji Berry is a virtual skin super food.

Resveratrol  

Also a powerhouse antioxidant and free radical scavenger, pomegranate
effectively  regenerates  skin  cells  in  both  the  dermis  and  the  epidermis.  A strong  source  of vitamin C, pomegranate also encourages synthesis of new collagen and elastin within the skin while giving strong protection against photo-aging. Pomegranate also contains ellagic acid, an antioxidant that helps to inhibit melanin production keeping age and sun spots at bay.