Apply True Concealer where needed and blend with fingers, brush or sponge. Build coverage in several thin layers, as needed. Set with Transparent Finish setting powder, if longer wear is desired.

To choose the correct shade of True Concealer, match it to the middle of your cheek - do not go "one shade lighter". To cover blemishes, use one shade deeper than normal.

If using a liquid foundation, apply liquid foundation first, and then layer concealer on top for added coverage where needed. Finish with Transparent Finish setting powder.

If using a powder foundation, apply concealer first and then set with Transparent Finish setting powder. Finish by applying powder foundation, blending well.

What is Frutta di Vita™?

Frutta di Vita™ is our exclusive anti aging, antioxidant complex comprised of Goji Berry, Resveratrol and Pomegranate. A synergistic combination of high potency, high performance anti-aging naturals Frutta di Vita™ is the first concentrated Active of its kind to be incorporated into high performance cosmetics. This groundbreaking complex not only works to repair the visible signs of aging but also protects the skin from future damage.

Bio-transformed to insure maximum efficacy and ease of metabolism within the skin, Frutta di Vita™ delivers unprecedented levels of anti aging benefits never before seen in cosmetics. In other words, all three powerhouse antioxidants have been formulated so they can be immediately used within the living cells of the skin. The complex works to deliver the highest amount of anti-aging benefit in a 12 hour time released formula. That means from the moment you apply your make up in the morning until you take it off at night the product is working to keep your skin healthy and youthful.

A Bit about Aging

Most of the visible signs of aging result from the oxidation of healthy skin cells. Otherwise known as free radical damage this oxidation process is the result of a reaction between free radicals and chemicals we all have in our body. During this process free radicals attack healthy molecules within the skin in an effort to gain stability, creating a destructive chain reaction within our cells. Think of this as a rusting or decaying process where healthy skin cells are no longer able to function normally. Free radical damage results from unprotected exposure to daily elements such as pollution, UV rays and cigarette smoke. The end result is the breakdown of collagen, the appearance of fine lines and wrinkles, inflammation and redness, uneven pigmentation and a loss of elasticity. Simply put, skin loses it bright youthful glow.

How it Works

Antioxidants end the destructive chain reaction caused by free radicals by scavenging or neutralizing them through stabilization and further preventing damage to healthy cells and tissues. Research shows that the topical use of antioxidants repairs damage and prevents further premature aging. In addition, antioxidants address inflammation, pigmentation issues and overall dullness to restore youthful luminosity. Our exclusive Frutta di Vita™ complex has been formulated with the most powerful and cutting edge antioxidants available today.

Goji Berry

An anti inflammatory that works to repair the skin from within while
additionally functioning as a collagen builder. Goji Berry is also one of the richest sources of beta carotene which is a natural vitamin A or retinyl. Vitamin A increases cell turnover and promotes a more even skin tone. Goji Berry also contains high concentrations of stable vitamin c which is one of the strongest free radical scavengers available. Also contains fatty acids essential to proper cell function and known to be high in amino acids and trace minerals. Goji Berry is a virtual skin super food.

Resveratrol

A recent study shows that Resveratrol has 17 times the antioxidant ability as
Idebenone making it possibly the most powerful antioxidant available today. Resveratrol evens skin tone and lightens age spots, functions as an anti inflammatory and works as a filter to effectively prevent photo-aging. Resveratrol also has the ability to heal previous skin damage from within and soothes inflamed sensitized skin.

Pomegranate

Also a powerhouse antioxidant and free radical scavenger, pomegranate
effectively regenerates skin cells in both the dermis and the epidermis. A strong source of vitamin C, pomegranate also encourages synthesis of new collagen and elastin within the skin while giving strong protection against photo-aging. Pomegranate also contains ellagic acid, an antioxidant that helps to inhibit melanin production keeping age and sun spots at bay.